Track freshness. Waste less.

For busy home cooks who can't keep track of everything in their fridge. No manual logging and no guilt. You just get visibility into what needs using first.

Closed beta · now recruiting testers
FrigoTime app showing fridge items with expiry alerts
Shelf-life data, not guessesFreshness windows from the USDA FoodKeeper database.
No manual loggingAdd what you bought once; tracking happens behind the scenes.
Waste and cost, side by sideSee the share of food you use and the money you keep.

Why we're building this, and what we want to learn

We really care about not wasting food, and as home cooks who love exploring cultures through cooking, we keep a lot of fresh ingredients in our fridge. Keeping track of use-by dates and constantly checking freshness was exhausting. FrigoTime was born to preserve the joy of cooking with fresh ingredients by using them before they go bad, without the cognitive tax.

If you feel the same, we want to know if FrigoTime can help you waste less and feel that cooking joy when you open your fridge.

The landscape

Globally, households are responsible for the largest share of food waste. Awareness is generally there. Visibility is the harder part: most people don't know what's in their fridge, when things will go bad, or what to prioritize using first.

Where the world's food waste happens
60% households 28% food service 12% retail
79 kgwasted per person each year, at home
631 Mtof the 1.05 bn tonnes wasted in 2022 came from households
19%of all food available to consumers is thrown away

Source: UNEP Food Waste Index Report 2024 (2022 data), via Our World in Data. Total food waste across households, food service, and retail came to 132 kg per person per year.

Household food waste is fairly consistent across income levels, differing by only about 7 kg per person. That points to tracking, not affordability, as the behavior to change.

Why it happens

Busy people have limited time and memory. Manually tracking groceries, expiration dates, and what's actually usable requires sustained effort that most households can't maintain alongside work, family, and everything else.

❄️ Fridge 🧊 Freezer 🗄️ Pantry 🍎 Counter Four places to lose track of food

Existing solutions ask users to do the tracking themselves. That works well for people who are already highly organized, and less well for most other households.

The gap

There's a mismatch between the problem and the solutions available. People want to waste less, but they don't have bandwidth for manual inventory systems or to learn a new recipe every time they want to use up their leftover produce.

What's missing is something that does the tracking for you, so you can focus on the actual decision: what should we make for dinner?

How FrigoTime works

When you add groceries, FrigoTime tracks freshness windows behind the scenes using shelf-life data from authorities like the USDA FoodKeeper database. The app tells you what needs attention first, without any manual logging.

  1. Day 1Add what you bought. Freshness windows and storage locations are applied for you.
  2. Weeks 1–2We build a baseline of how much of your groceries you typically use, so the numbers later mean something.
  3. Week 3+Your Progress appears: the share of food you use, the money you keep, and how both move week to week.
Entry takes one step: a receipt photo or a typed list.
We show our work: matched names, the source line, and where we're unsure.
From week three: waste and cost, measured against your own baseline.

What we're testing

Does removing the friction of manual tracking actually change behavior? We're measuring whether people stick with FrigoTime long enough to see their food waste drop, and whether cost savings, shown alongside waste reduction, keep them motivated. We ask that you add at least 5 items every week for 4 weeks.

Question 1

Do testers keep using it past the baseline weeks?

Question 2

Does measured waste actually go down over time?

Question 3

Does showing money saved sustain the habit?

The outcome we care about isn't the app itself. It's a measurable shift in how much food households waste over time.

What this isn't

FrigoTime isn't a full kitchen inventory system. We're focused specifically on perishables and fresh ingredients. These are the items that produce methane in landfills and account for much of what households throw away.

We only ask about things that expire, not a full pantry audit.